I first encountered IGS when I tagged along with a friend who was engagement ring shopping.
They were completely straightforward and honest, took the time to fully explain the process, and didn’t try to upsell him. In short, it was trust at a price that was cheaper than Blue Nile’s (and certainly cheaper than the mall stores, etc.).
I was impressed enough that I knew it would be my first and last stop when I was in the market. Five years later, that was the case. After I did my research online, I went in with my specs and they were able to exceed my requirements on the 4 C’s at a really good price. The process was painless, to boot.
I will continue to shop there personally and have been recommending them as “my jewelry guys” to friends.